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The name FELLA has been synonymous with innovative agricultural machinery from Franconia for almost a century.
Now, just in time for the new season, FELLA has renewed its identity, giving it a fresh and modern air, both in its communications and in its machinery.
The circular logo is kept as the central element of the brand, eliminating the square border, which has a liberating effect. This circular body symbolizes the rotary movement of the components at the heart of the products (mowing discs, helical rotors, …).
With this renewal, brand recognition is not affected, however, the design at the same time raises the possibility of new and interesting potential applications.
This new design is already reflected in the brochures and on the new website, as well as in the updated promotional video.
As for the machines, a clean and striking corporate design, with modern design features, will lend a distinctive and dynamic appearance in the future. Staying true to the strong brand emblem, an embossed version of FELLA's circular logo will adorn all machinery, as a clear sign of quality and expertise, resulting in unbeatable green forage quality.
From FELLA they consider that the strength of these and of their brand should also be reflected in the way they are named. Thus, the previous acronyms for product groups are being replaced by a distinctive set of names: RADON, instead of KM, for drum mowers; RAMOS instead of SM for disc mowers, SANOS instead of TH for tedders; JURAS, instead of TS for hay rakes; and Taurus for conditioners. These intensely sounding names represent the strength, stability and reliability of the machines. The catchy and concise nature of the names means they are easy to remember, adding the perfect finishing touch to the new look of the FELLA brand and its forage harvesting machinery.
The circular logo is kept as the central element of the brand, eliminating the square border, which has a liberating effect. This circular body symbolizes the rotary movement of the components at the heart of the products (mowing discs, helical rotors, …).
With this renewal, brand recognition is not affected, however, the design at the same time raises the possibility of new and interesting potential applications.
This new design is already reflected in the brochures and on the new website, as well as in the updated promotional video.
As for the machines, a clean and striking corporate design, with modern design features, will lend a distinctive and dynamic appearance in the future. Staying true to the strong brand emblem, an embossed version of FELLA's circular logo will adorn all machinery, as a clear sign of quality and expertise, resulting in unbeatable green forage quality.
From FELLA they consider that the strength of these and of their brand should also be reflected in the way they are named. Thus, the previous acronyms for product groups are being replaced by a distinctive set of names: RADON, instead of KM, for drum mowers; RAMOS instead of SM for disc mowers, SANOS instead of TH for tedders; JURAS, instead of TS for hay rakes; and Taurus for conditioners. These intensely sounding names represent the strength, stability and reliability of the machines. The catchy and concise nature of the names means they are easy to remember, adding the perfect finishing touch to the new look of the FELLA brand and its forage harvesting machinery.
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